Come for The Blu. Stay for the Coast.

Laid-back coastal retreat for experiencing the best of Florida's Forgotten Coast.



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Vacations on the Forgotten Coast
Steps from the sand

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Directly across from the beach

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Semi-private patio with Gulf views

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Kitchenette in every room

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4 pet-friendly rooms

No two rooms are quite the same

Check our rooms

Surfin USA

Surfin USA

Sleeps 4

Experience a vibrant retreat at The Blu Boutique Motel, Room 1 (Surfin’ USA), located just steps from the pristine sands of St. Joe Beach, FL.

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Del Rio Drive

Del Rio Drive

Sleeps 2

Experience a nostalgic Florida escape at The Blu Boutique Motel, Room 2 (Del Rio Drive). Thoughtfully renovated with mid-century style and coastal-cool accents, this retreat is inspired by classic Florida road trips.

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Room 3

Room 3

Sleeps 4

Experience a tranquil escape at The Blu Boutique Motel, Room 3. This thoughtfully renovated retreat features soft coastal hues inspired by the tranquil beauty of the Gulf.

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Room 4

Room 4

Sleeps 4

Experience a serene escape at The Blu Boutique Motel, Room 4. Thoughtfully renovated with soft tones and surf-inspired details, this retreat is reminiscent of a beautiful Gulf Coast sunset.

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Beach access across the street

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shared gulf-view patio with seating

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free wi-fi

White refrigerator with a snowflake symbol, indicating a freezer or cooling function.

Mini fridge

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Microwave

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Coffee maker

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Air conditioning

Bathtub with running shower and a towel hanging above it

Full bathroom with shower

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Pet-friendly rooms

Pink Flamingo Pool Passes

Make a splash during your stay! Registered guests of The Blu can purchase day passes to enjoy the swimming pool and pool pavilion at The Pink Flamingo, located approximately five miles away at 3155 W Highway 98 in Port St. Joe.

Click here for more information

Explore the Forgotten Coast

Slow down, get outside, and discover a side of Florida that still feels wonderfully untouched.



Laid-back beach towns, sugar-white sand, St. Joseph Bay, local seafood and outdoor adventures are all within easy reach.


Your own piece of the Gulf

Every room offers access to a covered shared outdoor area with Gulf views — a relaxing spot to start the day with coffee and a Gulf breeze or settle in for a St. Joe Beach sunset.


Inside, a kitchenette with a mini-fridge, microwave and coffee maker keeps beach-day snacks cold and leftovers from a favorite local restaurant close at hand.

Fifteen rooms, fifteen personalities

More than your traditional beach motel, The Blu features 15 individually themed guest rooms, each designed with its own personality, style and playful coastal character.



No two rooms are quite the same, so you can choose a space that feels uniquely your own.

  • ABOUT US

    Welcome to The Blu Boutique Motel, a fresh and colourful coastal retreat in the heart of St. Joe Beach, Florida. Located directly across from the beautiful white-sand beaches of the Gulf and perfectly positioned between Mexico Beach and Port St. Joe, The Blu offers a laid-back home base for experiencing the best of Florida's Forgotten Coast.


    The Blu blends the nostalgic charm and simplicity of a classic Florida beach motel with fresh, updated accommodations, modern conveniences and plenty of personality. Step outside and you're just moments from the sand, with convenient public beach access directly across the street.


    Spend your days lounging on St. Joe Beach, exploring nearby Mexico Beach, dining and shopping in Port St. Joe, venturing out to Cape San Blas and St. Joseph Peninsula, or discovering the natural beauty and small-town character that make Florida's Forgotten Coast such a special place to visit.


    Whether you're here for a quick beach escape, a weekend of exploring or a laid-back coastal vacation, The Blu is designed to make your stay easy, comfortable and just a little unexpected — a boutique beach stay where every room tells a different story and the Gulf is always part of the view.


    15 rooms. 15 personalities. One unforgettable little beach motel.


  • ROOMS

    More than your traditional beach motel, The Blu features 15 individually themed guest rooms, each thoughtfully designed with its own personality, style and playful coastal character. No two rooms are quite the same, giving guests the opportunity to choose a space that feels uniquely their own.


    Guests can step outside and enjoy a covered shared outdoor area with Gulf views, offering a comfortable place to slow down and soak in the surroundings. Start the day with coffee and a Gulf breeze, relax after an afternoon on the beach, or settle in and enjoy one of St. Joe Beach's beautiful sunsets.


    Inside, each room is equipped with a convenient kitchenette featuring a mini-fridge, microwave and coffee maker — perfect for keeping drinks and beach-day snacks cold, reheating leftovers from a favorite local restaurant, or enjoying that first cup of coffee before heading out for the day.


    Bringing your four-legged sidekick? The Blu offers pet-friendly accommodations, so your pup can come along for the Forgotten Coast adventure. Pet-friendly rooms are limited and should be reserved accordingly.

  • ACTIVITIES

    Adventure starts just outside your door at The Blu Boutique Motel in St. Joe Beach, Florida. Spend your days soaking up the sunshine along the beautiful beaches of the Gulf, exploring nearby Port St. Joe, or discovering the laid-back coastal communities and natural beauty that make Florida's Forgotten Coast such a special place to visit.


    Enjoy swimming, shelling, paddleboarding, kayaking, boating and fishing along the Gulf of Mexico and St. Joseph Bay. Outdoor enthusiasts can explore scenic trails, wildlife and pristine shoreline at nearby St. Joseph Peninsula State Park, while families can spend the day on the beach, search for seashells, watch for dolphins or enjoy a sunset along the Gulf.


    The Blu also puts you within easy reach of downtown Port St. Joe, where you'll find locally owned restaurants, boutiques, waterfront dining and entertainment. Take a scenic drive to Cape San Blas, explore nearby Mexico Beach, book a fishing charter, rent a kayak or paddleboard, or simply slow down and enjoy the relaxed coastal lifestyle.


    Whether you're planning a Florida beach vacation, family getaway, fishing trip, romantic weekend or outdoor adventure, The Blu Boutique Motel offers a convenient home base for experiencing the best things to do in St. Joe Beach, Port St. Joe, Gulf County and Florida's Forgotten Coast.

  • EVENTS

    There is always something happening along Florida's Forgotten Coast. From live music overlooking St. Joseph Bay to one of Florida's most celebrated seafood festivals, plan your stay at The Blu around some of the area's favourite events.

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They all said

Every room tells a story


Fernando Cavenaghi

Our stay was absolutely incredible! The staff went above and beyond to make our family vacation special. The kids loved the pool and the breakfast buffet had something for everyone. The rooms were spotless and the view from our balcony was breathtaking.

Carlos Bilardo

Very close to the beach, the receptionist was very polite. The hotel was clean.

Severino Di Giovanni

Excellent location. Good value for its price. Correct attention.Pretty clean.

J.F Quintero

The rooms were clean, the staff was friendly, and the location couldn't have been better. We were able to walk to restaurants, shops, and the beach without needing a car. Great value for the price!

Beto Alonso

We wanted an affordable hotel with easy access to the beach and local attractions, and this exceeded our expectations. The room was spotless, the beds were comfortable, and the location saved us a lot on transportation.

Come for The Blu. Stay for the Coast.

Beach mornings. Bay adventures. Fresh seafood. Small-town streets. Unforgettable sunsets.